To add the Facebook pixel to your WordPress site.
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Note: If you are using Shopify do not follow this guide, but instead follow Guide How to add a Facebook Pixel to a Shopify Store.
In Google Tag Manager and your Facebook Ads manager.
Only once—the first time you install the Facebook pixel.
The person responsible for website management, analytics, or paid advertising.
a. Click on “Connect Data Sources”
b. Select “Web” from the list, and click “Connect”
9. You will be presented with a few options to install your pixel on WordPress. If Google Tag Manager is’t listed, click on the “Select Another Integration” option
10. Select “Google Tag Manager” from the list
11. You will be asked If you want to turn on “Advanced Matching”. If you are an advanced Google Tag Manager user you might want to configure it now. If not, leave it “Off” and click “Continue”:
12. Next, you will be prompted to sign in to the Google Account you use for Google Tag Manager and will need to allow Facebook to make changes.
a. You might see a warning that mentions that the pixel hasn’t received any events. This is normal since you’ve just installed it-we’ll verify the installation later in this SOP.
15. Finally, you’ll see a screen confirming that the setup is complete.
1. Open your website using Chrome.
3. You should be able to see your Facebook Pixel installed. The extension should be able to find at least one pixel, and it should match the Pixel ID on your Facebook Business Manager.