SMB Marketing Secrets for Google My Business (GMB)

Sync 360 SMB Marketing Solutions and digital marketing managers help small brands get more paying customers from Google My Business (GMB) local searches.

We’ll help you position your Google My Business (GMB) search listing higher than your competition, so your local business can be found ahead of the rest.

It’s time to take your business back, and close more sales.

(Click here to find out how to claim business on google if you don’t already have a Google My Business account.)

Click here for an in depth optimization guide to the new Google Business Profile

SMB Marketing strategy on Google My Business

Key Benefits of using Google My Business for SMB Marketing in 2021

Google My Business (GMB) Facts and Figures

1. Achieving great visibility on Google for a local business has never been more important for sustained growth and success.

46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not your business that is showing, it is one of your competitors. And for this reason, it is critical that you put in place a solid local SEO strategy.

2. Local search results aren’t just the organic search results we are all used to seeing. They also include a local map pack that is powered by Google My Business (GMB)

In an organic search, your Google My Business pulls double duty by showing on the right side as well as in the Local 3 Pack near the top of your search results. The listing on the right shows more for branded and service keywords, while the Local 3 Pack is influenced more by proximity based on your current location. Lastly, for Google Maps searches that show a larger area for local searches, without a Google My Business listing, you will not show here at all.

3.  The fastest SMB marketing strategies to get potential customers to contact you

Over 64% of searchers use Google My Business listings to find local businesses’ contact information. Google My Business is one of the easiest ways to get your company in front of the eyes of possible customers. Google Business profiles allow customers to skip the clicks required to navigate your site to find contact details. It also provides valuable information that can help you stand out from your competitors, such as reviews, products, services, posts, photos, and more.

4.  Leverage Customer Reviews to Build Trust

Reviews play an influential role in making purchases. 90% of the customers read reviews to evaluate the quality and choose the product or service with the highest reviews. Reviews build trust and confidence among the customers.

According to a local survey, customers who trust online reviews and recommendations are around 88%. Reviews are also a ranking factor used by Google.

According to a survey by Moz’s on local search ranking factors, online reviews make up 10% of how search engines determine the ranks on google.

SMB Marketing Key Takeaway

If your local business isn’t taking advantage of Google My Business (GMB) Profiles you are likely to lose your customers to competing businesses.  A proper optimization can result in more views, more searches, and more sales.

Get More GMB Monthly Views, Searches, and Activity.

+ 1 %
Views / Month

Increase Views
Google Maps and Google Search
for more exposure

+ 25 %
SEARCHES / Month

Optimized Search
Direct and Discovery Search
for more dominance

+ 4 K
Activity / Month

User Engagement
Website traffic, Calls, Photo Views,
and Direction Requests

*Above Monthly Stats are examples based off previous success rates and may vary per project.

Imagine what this SMB marketing strategy could do for your local business.

Before and After Results

Digital marketing manager Google My Business Upholstery Listing

Our digital marketing managers specialize in building SMB marketing strategies specifically for the home improvement industry.

Our Google My Business (GMB) Optimization Service

Top rankings in Google don’t happen overnight. That’s why we’ve created a digital marketing service to help you manage and fully optimized your Google My Business Search Profile for your local business to get the maximum results. Our digital marketing strategist will make it easy for you to outrank your competitors.

Keyword research

We provide an in-depth keyword research list that will show how many people search specific keywords that are related to your business or industry.  This allows your digital marketing manager to make strategic decisions on how to prioritize keywords into your profile to get the most views, searches, and user engagement.

GMB Management

Your digital marketing manager will optimize your Google My Business Profile by making all the necessary updates, posts, and approved information changes on your behalf. Our team of experts will strategically time each update to get the most out of each effort, and to avoid getting banned from Google.

performance analytics

Our digital marketing manager services include a longterm optimization goal thats based on your month-to-month performance data.  We carefully examine the data and analytics of your GMB Profile and suggest how to effectively increase the results to get the maximum reach from local searches.

3 easy steps to getting more paying customers.

Marketing and digital advertising doesn’t have to be hard.  The process of figuring out whether your site is working for your brand or hurting your business is fairly simple.  Our digital marketing strategists broke it down in the following steps.

Step 1. Tell us what you need help with

Get your Free Google My Business Profile Audit by accurately filling out the questionnaire at the bottom of this page. We'll do an extensive review on your GMB listing to figure out what the best search keywords are for your business and location, what search optimization strategies to use, and how to optimize your local search listing for the optimal performance.

Step 2. Our digital marketing strategist will diagnose your GMB listing and/or website

The Sync360 digital marketing manager will diagnose your Google My Business listing and/or website. It’s much like going to the doctor when you have a pain or injury. The doctor will ask a bunch of questions to get to the source of the problem. Then after the Q&A the doctor will proceed to prescribe treatment to resolve the pain points. In general, for both Google My Business listings and websites it comes down to 3 main issues.

Web Traffic Problem Not all web traffic is the same. Traffic can come from anywhere and everywhere. However, what you need to succeed in the traffic game is targeted traffic that comes from buyers and consumers that are looking for your product or service. Consumers that are ready to purchase with money in hand.

Types of traffic issues.
a) You are either getting the wrong type of traffic that isn’t interested in your service. Typically, this is due to wrong keyword targeting.
b) You could be getting the wrong demographic. Usually, this issue occurs when your surrounding area is not targeted correctly.
c) You aren't getting any search traffic. This is a problem when your GMB listing isn't optimized for on-page content, or has low visibility not ranking on the 'Google Maps Pack' (top 3 Google Maps listings) for targeted keywords.

Your digital marketing strategist can help you get the right kind of traffic from potential buyers giving your a better ROI on your time and money.

Conversion Problem Lets say you have the right type of traffic coming to your website but the traffic isn’t converting to a sale. You could have be having issues with your user journey (cold, warm, hot) leads that are not properly being facilitated down your traffic funnel. Imagine you meet someone at the bar for the first time and they ask you for your name then soon after ask if you would like to get married. Nurturing potential customers takes time.

Your digital marketing manager will guide you in building the right user journey so you can nurture clients in the cold and warm phases, and get clients to bite in the hot phase.

Traffic and Conversion Problem
If both your existing traffic isn’t the right type of traffic thats specifically targeted to potential customers that want/need your goods and services. And they are not properly introduced to the right content at the right time to make a purchasing decision, this will lead to less sales, wasted time and energy trying to sell your services, and wasted advertising dollars.

Your digital marketing manager will help you get extremely targeted traffic and higher conversions either on your GMB listing or website.

Step 3. Your digital marketing manager will book a call with you

After proper assessment of your website your personal digital marketing manager will provide short term and long term solutions on how you can optimize your GMB listing or website so you can generate more sales for your business. We will also send you a report that shows you how your competitors are doing, how they are advertising, and their potential reach based on live data and research. Digital advertising can be a very complicated process so our goal is to help make this as simple as possible so you can focus on running your business.

Since every project and customer has different needs, the goal of our call is to allow your personal digital marketing manager to explain how you can optimize your GMB profile and/or website for more targeted traffic, better conversions, and more sales. If we both feel comfortable moving forward, and we are a good fit then we can work out a marketing strategy that will help you build a online presence that will dominate your market.

SMB MARKETING SOLUTION

Fast, Simple,
and Affordable SMB Marketing

Results in 30 Days or your money back.

The fastest and easiest way to building your online presence for your local business is to optimize your "Google My Business" profile.  It's a cost effective way to get the most ROI in the shortest amount of time. See results in 30 Days or your money back.

We do the work for you.

We know you are busy running your own business.  That's why we're here to help take the marketing load off your shoulders. Our 4 step process (Diagnose, Research, Implement, and Test) will get you off the ground and running in no time.  We will fully optimize your Google My Business Profile, reviews, and citations so you don't have to. All you need to do is claim your Google My Business Profile, and add us as a manager to your listing. Answer a brief questionnaire and leave it to us to start optimizing your listing on our end.

Affordable SMB marketing solutions that pay for itself.

Our Google My Business optimization services are a cost effective way to promote any business.  It's more cheaper than direct mail, print-ads, TV commercials, outdoor media, social media, and AdWords. We have 2 SMB marketing packages to choose from, our Basic and Premium Bundle. Click here to see the package details. You'll start seeing your business ranking higher than your competitors so you can get more people coming to your store. The results will pay for itself in the first month alone.

20 Ways Google Can Impact Your Local Business
in 2021

*Facts and Figures are based on 2020 data analytics for local business searches on Google

There are approximately around 40-60 billion searches occurring on Google in the US each month.

According to the Pew Research Center, 91% of adults use search engines to find information. Mostly young, college-educated people with 54% saying they use search more than once a day.     

46% of the searches on Google have local intent. In fact, they represent billions of high-value searches for local businesses and services. Local intent searches are typically have a much higher intent to purchase, and therefore, a higher conversion rate. The likelihood of that local search resulting in an in-store visit increases 35% when considering mobile users.

The Google Local 3-pack appears in 93% of searches with local intent. However, the three pack, was reduced down from the seven pack to accommodate mobile users.

35% of product searches start on Google. On average, people are more likely to make a purchase through Google in 5 days or less. This is probably due to the fact that Google searchers know exactly what they’re looking for.

Approximately, 8% of search queries are phrased as questions. This data was based off of the typical phrasing (Who, What Where, When, Why, How) as well as “am” and “is”.

“Near me” Google searches have doubled in the past year. Being visible on Google search with a higher ranking means it’s much more likely that people will stop into your store when searching for a local business. In conclusion, optimizing your local Google My Business listing is crucial to get customers who are ready to buy.

86% of people look up the location of a business on Google Maps. One of the most important things you can do for your smb marketing is to claim your Google Business Page. This is how Google will rank you and it’s how your customers will find you.
Typically, your business page accounts for 14% of your ranking power, so it’s important that you claim your business and get your information up to date.

Approximately, 72% of consumers that perform a local search visit a store within 5 miles of their current location.
Local searches have skyrocketed in the past few years. If a person is able to find your business on mobile, they’re much more likely to stop in and check out your business in person.  

Online reviews influence 67% of consumers. When consumers were asked how important reviews were when making a major purchase like an appliance, smartphone or car, more than half admitted that online reviews were very important.
Similarly, the data went on to reveal that a negative review can have detrimental effects on your business. In fact, four or more negative articles on your product could cost you up to 70% of potential customers.

18% of local mobile searches lead to a sale within one day. Being able to rank locally on Google can have a direct impact on your business.
Today, many people are searching for local businesses and are much more likely to visit the stores that come up in a Google search. Getting your business up and running on Google My Busines is critical to gaining prospective customers.  

50% of local mobile searches are looking for a local business address.
When searching for a local business on mobile, more than half of the people surveyed considered the local business address to be the most important piece of information they were looking for.

Approximately, 78% of local mobile searches result in offline purchases.
The most common reason for a local search is to find a specific business. The second most common reason is to find a business that sells a specific product or service.

This means that though most searchers have a specific business in mind, many are actively looking for a specific product or service and are open to local businesses.

Typically, 58% of people search for a local business on their smartphone daily.
When searching for local business, customers are much more likely to convert to a business if the company addresses their needs or questions at the time of their search. Having a mobile site that comes up in a Google search is essential for optimizing your page and growing your customer base.  

About 50% of local searches on mobile lead visitors to a store within one day.
This is likely due to the fact that these searchers are in their final stages of making a purchase and ready to buy. After reviewing and researching, consumers are ready to move forward with a purchase. A local business that comes up in a search is more likely to reap the benefits of the final purchase.

Approximately, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Mobile-friendly sites are not only easily found by mobile users, but they’re also more likely to convert customers. A site that is not mobile-friendly can hurt business and give away potential customers to your competitors. Today, customers are far less likely to deal with a business that has a poor website.

Smartphones and tablets are used by 60% of Americans to search for local products and services.
According to eMarketer, there were 81.1 billion local search queries conducted on a mobile phone. Americans are using mobile to search and research products before purchase, making mobile-friendly sites essential for converting customers.

According to Brightlocal, approximately 75%  of people age 35-54, read reviews on mobile browsers.
There has been a dip in the number of people using a desktop to read reviews. People over 55 are more likely to read reviews on a computer while people 35-54 are using mobile browsers.

Only about 64% of small businesses have an online presence. This presents a great opportunity for growth to businesses that operate in markets with competitors that are not yet online.

Claim Your Free
Google My Business
Profile Audit Now.

Take the first step in effective SMB marketing by diagnosing your Google Business Page, and see how you can fix and improve your rankings. Click on the button below and accurately fill out the form to get a FREE REPORT sent directly to your inbox.

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